They take their French Toast bloody seriously in the States by the looks of things.
Carl's Jr. drafted in UFC women's bantamweight champion Ronda Rousey in a bid to increase sales of their cinnamon swirl French toast breakfast sandwich, whatever that is.
The ad features Rousey wrapping her hands while mean-mugging the camera and the viewer is invited to take part in a stare-down with the champ.
We've no idea what the correlation is between staring contests and French toast, but we're pretty sure the biggest star in mixed martial arts will be able to get some sold.
https://www.youtube.com/watch?v=6QQgTOBHvSY
