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06th Nov 2023

Aldi releases incredible Willy Wonka themed Christmas advert

Kevin the carrot is back

Aldi have done it again with their incredible Willy Wonka-themed Christmas advert.

Released today (November 6), the advert officially marks the start of the Christmas season with the return of fan favourite Kevin the Carrot to our screens.

The ad follows the adventures of everyone’s favourite carrot as he visits William Conker’s (get it?) magical factory.

Alongside Grate Grandpa, Kevin explores the factory and meets some mischievous characters along the way.

The other attendees to the factory include ‘Greedy, Gluttonous Grape’ and ‘Naughty Green Kiwi’ who, one by one, fall away until Kevin is the last carrot standing.

The advert finishes with a heartwarming Christmas message: “Seasonal goodwill was truly in the air as Christmas is a time that’s sweeter when you share”.

Jemma Townsend, Marketing Director at Aldi UK, said of the advert: “Christmas is made magical by coming together and sharing the joy of celebration even in tough times- just like Kevin wants to with his Christmas wish.

“It wouldn’t be the festive season without Kevin the Carrot on our TV screens; we know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us.”

Watch the ad here: