The trio will be part of a collaboration between the two
Pepsi MAX and EA SPORTS FC have revealed details of an epic international campaign that will elevate gamers’ experiences on the football game, EA SPORTS FC 24.
The partnership is fronted by three world-class footballers, which will contain an on-pack promotion that allows players to receive in-game rewards by simply purchasing participating Pepsi MAX products.
In a bid to help enhance people’s experiences on the game, hundreds of millions of co-branded Pepsi MAX x EA SPORTS FC™ 24 cans and bottles, each emblazoned with a Pepsi MAX football talent; Vinicius Jr, Leah Williamson, and newly-announced ambassador Heung-min Son.
By purchasing a promotional Pepsi MAX can or bottle, fans will be able to redeem EA SPORTS FC 24 Ultimate Team in-game rewards, including one Ultimate Team 75+ rated untradeable gold item, enabling players to build formidable player line-ups within the new game.
The cans and bottles also provide access to slick vanity rewards including Pepsi football kits, attractive stadium designs and TIFO’s – all redeemable via gaming console* or PC.
Gustavo Reyna, Pepsi’s Senior Director of Global Marketing, commented: “Teaming up with a revolutionary entertainment brand like EA SPORTS FC™ is a huge source of pride for Pepsi. Working with the biggest football stars and best gaming creators, we’ve used our history and expertise in sports-entertainment to co-create a fan-first campaign deserving of the epic new EA SPORTS FC™ 24 game. We’re excited to offer fans the Pepsi rewards. This is just the beginning of our journey in shaping the future of football fandom with EA SPORTS FC™; there’s so much more to come over the duration of this partnership. Stay tuned!”
David Jackson, Vice President of Brand at EA SPORTS FC, added: As we kick off a new era of The World’s Game with the launch of EA SPORTS FC™ 24, we’re thrilled to team up with Pepsi to provide fans with Ultimate Team rewards that will enhance their in-game experience even further. With our shared goal of driving fan-focused football and interactive experiences, this is just the start to a unique and engaging collaboration.”
