Vinicius Jr, Leah Willamson and Heung-min Son to star in Pepsi X EA Sports FC campaign

The trio will be part of a collaboration between the two

The partnership is fronted by three world-class footballers, which will contain an on-pack promotion that allows players to receive in-game rewards by simply purchasing participating Pepsi MAX products.

In a bid to help enhance people's experiences on the game, hundreds of millions of co-branded Pepsi MAX x EA SPORTS FC™ 24 cans and bottles, each emblazoned with a Pepsi MAX football talent; Vinicius Jr, Leah Williamson, and newly-announced ambassador Heung-min Son.

By purchasing a promotional Pepsi MAX can or bottle, fans will be able to redeem EA SPORTS FC 24 Ultimate Team in-game rewards, including one Ultimate Team 75+ rated untradeable gold item, enabling players to build formidable player line-ups within the new game.

The cans and bottles also provide access to slick vanity rewards including Pepsi football kits, attractive stadium designs and TIFO’s - all redeemable via gaming console* or PC.

Gustavo Reyna, Pepsi’s Senior Director of Global Marketing, commented: "Teaming up with a revolutionary entertainment brand like EA SPORTS FC™ is a huge source of pride for Pepsi. Working with the biggest football stars and best gaming creators, we’ve used our history and expertise in sports-entertainment to co-create a fan-first campaign deserving of the epic new EA SPORTS FC™ 24 game. We’re excited to offer fans the Pepsi rewards. This is just the beginning of our journey in shaping the future of football fandom with EA SPORTS FC™; there’s so much more to come over the duration of this partnership. Stay tuned!”

David Jackson, Vice President of Brand at EA SPORTS FC, added: As we kick off a new era of The World’s Game with the launch of EA SPORTS FC™ 24, we’re thrilled to team up with Pepsi to provide fans with Ultimate Team rewards that will enhance their in-game experience even further. With our shared goal of driving fan-focused football and interactive experiences, this is just the start to a unique and engaging collaboration.”