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29th Jun 2023

Stay coast clever this summer with essential safety tips from Adebayo Akinfenwa

Brought to you by HM Coastguard.


Adebayo Akinfenwa

No matter how fast or strong you are, you are simply no match for the sea.

Summer’s here, and to make the most of it, we’re planning on soaking up the good vibes at some of the UK’s most beloved coastal hotspots.

As many Britons flock to the coast to cool off, the summer, bank holidays and half term are all peak times for cliff, beach and sea incidents. 

But our coast can be dangerous. Every year, HM Coastguard is called to around 36,000 incidents and in the last three years has dealt with 2,200 incidents where people have been cut off by the tide. 58% of accidental drownings involved recreational activities last year and males accounted for 83% of all drownings.

Having said that, there are steps you can take to stay safe at the coast this summer, and here to tell us all about it is professional footballer and presenter Adebayo ‘The Beast’ Akinfenwa.

HM Coastguard and Adebayo recently teamed up for the Coast Clever campaign, to remind young men that no matter how strong or fast you are, you are simply no match for the coast.

Commenting on his involvement, Adebayo said: “I’m known as football’s strongest man but sometimes being the strongest isn’t enough. Out on the UK coast, it’s about being prepared, careful and diligent. We all love a bit of a chill time by the coast, but I want to encourage people to be safe out there. The coast can tackle even the strongest opponent – take it from ‘The Beast’.

“Taking the time to prepare goes a long way, so let’s not underestimate the coast. By being coast clever – we can all enjoy the coast for a nice long time.”

You can watch the video below:

To recap, here are the four things you need to keep in mind next time you’re at the coast.

Stay away from cliff edges

Cliffs can be unstable and can give away at any time, so stay a safe distance from the edge, wear sensible shoes and always check the weather forecast.

Check tide times before setting out

Rising tides can leave you stranded this summer, so check the tide timetable before heading to the beach. Similarly, make sure you plan your exit route from the beach.

Avoid mud

If you get stuck in mud, it’s really difficult to get out, so avoid mud at all costs this summer. Additionally, heed all warning signs you come across, and stay away from dangerous zones.

In case of emergency on the coast, call 999 and ask for Coastguard

Keep your phone on you and make sure it’s fully charged in case you need to make an emergency call. If there is an emergency on the coast, call 999 and ask for the Coastguard.

Brought to you by HM Coastguard.