Lynx triumph Tom Ford in blind test as they launch Fine Fragrance Collection

New scents and smells are coming to celebrate National Fragrance week

On national fragrance week, Lynx have unveiled a range of products that are set to rival some of the world's most prestigious brands.

Going undercover in London, Lynx unveiled a billboard in which they invited passers by to smell the billboard to see if they could tell the difference between the NEW Lynx Black Vanilla scent and Tom Ford Tobacco Vanille products.

In a recent study, 74 per cent said that Lynx Black Vanilla smelt better before Wes Nelson surprised and revealed to everyone that it was in fact Lynx behind the light, fresh scent.

Available in five different scents: Black Vanilla, Blue Lavender, Aqua Bergamot, Emerald Sage and Copper Santal, the new fine Fine Fragrance range is priced for all to access at £5 per 150ml.

"At Lynx, we believe that luxury should be inclusive, not exclusive. The launch of our Fine Fragrance Collection ensures that consumers have access to premium experiences without the price tag," Monique Rossi, General Manager, Deodorants, Unilever UKI.

"We’re thrilled to launch a collection that allows people to do just that, rivalling one of the most esteemed brands in the world."

Nelson added how price shouldn't determine how good someone smells. He said: "The fact that Lynx outperformed a luxury brand in a blind scent test is wild. I've spent more money than I'd like to admit on various fragrances, so I wanted to get involved and spread the word that Lynx have made a luxury scent at a price point that makes it accessible to everyone. I don't think luxury is about the price tag, and this new scent proves that."

Visit LYNX here

** 74% of 220 US men aged 16-34 preferred Axe (Lynx) Black Vanilla fragrance to Tom Ford Tobacco Vanille fragrance