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26th Mar 2015

James Bond-in-waiting Idris Elba to design clothing range for Superdry

Mr Elba is adding another string to his bow...


Idris Elba – one of the coolest men on the planet and (hopefully) a future James Bond – has signed up to design a premium clothing range for Superdry.

The brand is hoping that a bit of the gloss from Wire and Luther actor will rub off on them following a dip in sales, the Guardian reports.

If anybody can help them, it’s this man.

Mr Elba’s range will be in shops ahead of the Autumn/Winter 2015 season.

H/T: The Guardian