Idris Elba – one of the coolest men on the planet and (hopefully) a future James Bond – has signed up to design a premium clothing range for Superdry.
The brand is hoping that a bit of the gloss from Wire and Luther actor will rub off on them following a dip in sales, the Guardian reports.
If anybody can help them, it’s this man.
Mr Elba’s range will be in shops ahead of the Autumn/Winter 2015 season.
H/T: The Guardian
