Search icon


25th Nov 2022

Snickers set up ‘Matchday Reminders’ to help football fanatics remember important things

Jack Peat

Ross Kemp will send a personalised video message to keep you out of trouble 

Snickers have launched a new ‘Matchday Reminders’ service to help fans remember significant things while their thoughts are on the game.

New research has revealed that football has become an obsession for many Brits, with a poll of 2,000 adults revealing that people can get pretty fanatical about their favourite team.

Tattoos, football-themed weddings, and personalised car number plates are also ways fans have demonstrated their affection for their club.

More than half (51 per cent) even admitted their preoccupation with soccer has led to them forgetting important things – like anniversaries and birthdays.

And when it comes to Christmas shopping or other festivities, 31 per cent admit it isn’t going to happen until all this winter’s international matches are done and dusted.

Even then, 84 per cent said their thoughts will immediately turn to the domestic league re-start.

Snickers, which commissioned the study, has teamed-up with Ross Kemp to create personalised ‘Matchday Reminders’ to help fans remember significant things while their thoughts are elsewhere.

Ross Kemp said: “Like most fans, for 90 minutes the beautiful game and my team come first.

“That can lead some of us to forget the other important things in life that our friends and partners have asked us to do.

“Such as putting the dinner in the oven, feeding the cat, taking the dog for a walk, doing the washing up and – oops – picking the kids up.

“As a guilty party, I’m turning over a new leaf and will be sending out match day reminders to other fans to keep them on top of their game and the washing up – and give them a laugh too.”

The study also found 38 per cent of those polled are self-proclaimed football obsessives – typically thinking about it for 28 minutes a day.

On average, their love of the game goes back an average of 17 years and most commonly began when they were taken to a match as a child (40 per cent).

But while 79 per cent believe their love of the game is healthy, it can have its draw backs at times.

Seven in 10 (71 per cent) are so enamoured with the sport their thoughts have been known to drift towards it when perhaps they shouldn’t.

Such instances include during job interviews (12 per cent), when getting married (12 per cent), and during their birth of their children (11 per cent).

Which might go some way to explaining why the study, carried out through OnePoll, found 38 per cent consider football or their favourite team to be their ‘true love’.

A spokesperson for Snickers said: “The research proves that football is a massive part of people’s lives.

“Whether you’re a fan or not, it’s likely you’ll catch a match this international winter season.

“We’ve launched Snickers Matchday Reminders special packs to help fans remember that there is a world outside of the game, even if it’s just for the time it takes them to eat the bar.”

Related links: