Search icon


24th Mar 2024

People stunned after finding out ‘correct’ way to eat Jaffa Cakes

Ryan Price

Apparently we’ve all been scoffing them the wrong way.

An employee at McVitie’s has revealed the correct way that the company expects people to eat one of their most popular biscuits, and people are gobsmacked at the answer.

The staff member, who works for the Jaffa Cakes team specifically, replied to an inquisitive Instagram user and lover of the biscuit when they asked: “What side of the Jaffa is the bottom?”

The response, which was shared as a screenshot on the Family Lowdown Tips & Ideas Facebook page, reads: “Our Jaffa Cakes go through a reservoir of chocolate, so the chocolate is on the bottom!”

(Image: Getty)

The person who asked the question was clearly shocked by the response they received, and exclaimed: “WTF dude”.

If you’re still trying to wrap your head around this bombshell, let us put it in plain and simple terms for you.

We have all been holding and consuming Jaffa Cakes upside down for years!

The revelation led to a series of comments underneath the post.

One person wrote: “OMG just turned my world upside down.”

Another commented:  “Am I the only one who always thought the chocolate was the bottom anyway?”

A third was confused because the box itself displays the chocolate on top of the tasty treats, saying: “On the box, it’s on the top?”

(Image: Facebook/Screenshot)

Last year, we revealed that research carried out by ranked the Jaffa Cake as the ‘most dunkable’ biscuit available in the UK.

If there’s one thing that all Brits can agree can be considered a ‘home comfort’, it’s sitting down with a cup of tea and a packet of biscuits and letting loose.

The study was carried out by taking seventeen of the most popular biscuit types in the UK and dunking them into water at the average temperature of a cup of tea (70 – 75C), and then waiting to see how long each biscuit took to break apart.

A spokesperson from the company said: “With a whopping 116 dunks, and a total time of 3 minutes and 16 seconds before it even broke apart, the humble Jaffa Cake has been crowned the most dunkable biscuit.

“Though we must acknowledge this is perhaps a slightly controversial winner, depending on what side of the ‘biscuit vs. cake’ debate you land on,” they added.

Now, it’s likely that the ‘biscuit vs cake’ debate that has surrounded the humble Jaffa Cake for so long, will be overshadowed by the news that the chocolate side is the bottom side and the cake side is the top.

In second place for dunkability was the Chocolate Leibniz, which took 80 dunks, and 2 minutes and 20 seconds, to break.

(Image: Getty)

Very close behind in third place was the classic Bourbon, which took just two less dunks than the Leibniz with 78, but held on slightly longer before it broke, with a time of 2 minutes and 28 seconds.

Surprisingly, the plain Digestive was found to be the least dunkable biscuit, with it crumbling after a mere 11.5 seconds – withstanding only six dunks.

Related Links:

Poll reveals Jaffa Cakes to be the ‘most dunkable’ biscuit

Breakaways and Yorkie Biscuit to be axed by Nestle

Aldi poke fun at shop charging £5.39 for chocolate digestives

Jelly Babies voted the UK’s favourite sweets