The Palace posted the advertisement days after Meghan Markle gifted Riviera Orchard Jam to celebrity friends.
As the American is preparing to launch her brand, Buckingham Palace shared a video of their own Strawberry Jam.
“Our Strawberry Preserve is made using only the finest berries and is delicious served in a variety of ways,” stated the Buckingham Palace Shop’s official Instagram account.
In the video, the royal gift shop showed different ways to use the jam: on a scone as part of a cream tea, on a crumpet, with a croissant, or spread on toast.
The caption reads: “How do you enjoy your strawberry preserve? Let us know in the comments!
Many royal fans interpreted this as a dig at the former actor.
“Is it just me that loves the subtle shade?” one person wrote.
“Epic shade!” another commented.
Someone else said they were “dying at the timing of this ad,” while a fourth penned: “I love a royal jam war!”
The proceeds from sales of the Royal Strawberry Preserve go directly to the care of the Royal Collection; this is not directly owned by King Charles III. The preserve is priced at £3.95 and is currently the most popular item listed on the website.
On March 14 the official Riviera Orchard Instagram account shared a video of the Duchess of Sussex cooking with music playing in the background.
Markle has gifted jars of the product to some high-profile friends including fashion designer Tracy Robbins, actor Abigail Spencer, producer Mindy Kaling, reality TV star Kris Jenner and fellow cookbook author Teigen.
I must say, this jam that Megan Markle sent to me is simply delicious, and I would advise you all to pop out and buy some (when it is available to you plebs). pic.twitter.com/aFh52ma8E8
— William Pish (@WilloWispish) April 17, 2024
A trademark application for American Riviera Orchard has given fans a clue what to expect from the brand; they are likely to sell a range of products including cookbooks, kitchenware and food.
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