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Published 09:19 19 Jan 2018 GMT

First fans were incredulous at the strong rumours linking Andy Carroll to Stamford Bridge. They couldn't fathom how the West Ham talisman could be seen as anywhere near Chelsea quality. Then came the even more dumbfounding news that none other than Peter Crouch was a genuine target. Yes, that Peter Crouch. 36-year-old and 6'7" Peter Crouch.
The reason seems clear. Morata can't score for toffee and the solution seems to be route one football. Sign a beanpole centre-forward who can get on the end of the things and knock the ball down to teammates. It may not be pretty - it may be Hard Brexit football - but it's effective. But what some social media sleuths are hoisting Chelsea with their petard.
Back in 2010, the official Twitter account posted this rather sniffy tweet:
https://twitter.com/ChelseaFC/status/14006012050677762
Of course, the irony now is somewhat delicious. And everyone is loving it. We've got one piece of advice for the Chelsea hierarchy: DELETE!
https://twitter.com/Vintage_Utd/status/954090305900437504
https://twitter.com/Deja_Ox/status/954090698378305536
https://twitter.com/utdxtra/status/954093378018430976
https://twitter.com/BowdenCFC87/status/954092253273821186
https://twitter.com/Jeremy_Zuyi/status/954095492006326272
https://twitter.com/DujonSZN/status/954093633145397249Explore more on these topics: