The Money Saving Expert has revealed a trick to get super cheap flights with EasyJet, but you’ll have to act quickly.
Financial journalist and broadcaster Martin Lewis has issued an “urgent heads up” to anyone who flies EasyJet as the budget airline are offering “far, far cheaper prices than normal”.
Lewis explained that EasyJet operates through something called ‘demand-pricing’, which is a dynamic that fluctuates depending on how many people are trying to buy tickets for a particular flight.
When there’s a lot of demand prices go up, and when there’s less demand prices go down.
As a result, the cheapest a flight will ever be is the exact moment it’s launched.
If you get in and book the second flights are launched, more often than not you’re going to end up with the cheapest fare.
Considering timing is everything, you’ll be happy to hear that today, EasyJet is launching a whole new range of seats.
The company are releasing 10 million UK seats for flights that take place between 1st December 2024 and 2nd March 2025.
If you want to avail of the offer, you’re going to have to act quickly because as Martin Lewis explains: “If you can pounce when they launch, that is usually the very cheapest time”.
Lewis couldn’t determine exactly what time they’ll launch, but suggested it would more than likely be either 9am, or the earlier time of 6am.
Regardless, today is the day you need to strike to get the best deal possible, as from tomorrow onwards demand-pricing will come into effect.
The 51-year-old advised that people get online as close to 6am as possible, so if you did that this morning and managed to nab flights for next to nothing – fair play to you!
To give people an idea of how this limited offer works, Lewis cited the example of last year’s new seats launch.
He read out a tweet from a follower that was posted this time last year and read: “Thanks Martin. Flights nabbed at 6.15am for Christmas in Lanzarote, at £215 cheaper per seat than what they’re now showing.”
The financial advisor added that the tweet was sent at 8am on the same morning those new flights were released.
In other words, booking at 6:15am right when the flights were launched worked out to be £215 cheaper than if you were to book them an hour and forty-five minutes later.
The only way that seats would get cheaper over time would be if there was very, very little demand for the flight later on.
The caveat is that you have no way of knowing that, whereas you do know what date and roughly what time flights are originally launched.
One person on Twitter asked; “Going forward, when do you /we find out the release dates of flights?”, to which Martin replied; “It’s patchy – sometimes we get them sometimes not – and we tend to get them quite late in the day.”
Another queried: “Are you not driving demand so prices will actually be more expensive when the seats launch?”
To this, the TV personality said: “No because you can’t buy them until the flights launch. This is about being the first on the route.
“We’ve been doing this for about 10 years, it works, and we’ve always told people.”
Related Links:
Martin Lewis fan wakes up to £35k in bank account after following his advice
Martin Lewis warns people to stock up on household necessity ahead of price increase
Martin Lewis delivers ‘don’t do it’ warning to drivers and says ‘it’s fraud’
Martin Lewis warns Vinted and eBay sellers to make urgent check now
