2022 is looking up
Roll-up! Roll-up, sausage roll aficionados – the world’s largest Greggs is set to open in Primark this weekend.
From the sausage bean and cheese melt, which you can also make at home, to their vegan range, Greggs is a staple of British culture. And given Primark is the clothing equivalent, the partnership will no doubt go down very well with both fans of both fast fashion and fast food.
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The two companies began teasing the partnership last weekend, with mannequins at a number of Primark stores wielding Vegan Sausage Rolls and Steak Bakes. On the internet, a receipt showing a Greggs menu appeared on Primark’s social media.
Following the build-up, the two high street brands confirmed the union on Tuesday along with a new clothing range and the “Tasty by Greggs” unique cafe experience.
Naturally, the location of this garden of Eden is in Birmingham, inside the world’s largest Primark.
The cafe will seat up to 130 people and will serve a range of food, including sausage rolls, bakes, pizza, sweet treats, a range of coffee, and hot food to go.
Described as the “ultimate Greggs experience”, the restaurant will feature doughnut seating areas, flying vegan sausage rolls, and a doughnut swing.
Greggs will also feature a picnic area, refillable water stations, and a self-serve coffee cart if you’d rather skip the queue.
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