UK's most-loved crisp flavours revealed and you all need to be stopped 9 months ago

UK's most-loved crisp flavours revealed and you all need to be stopped

Do you agree with the choices?

Through a recent study, the UK has revealed its all-time favourite crisp flavours and suffice it to say; it may have revealed the real cultural divide plaguing Brit's.


BritSuperstore analysed 450,000 internet searches to find the UK's most loved flavour of crisps, favourite brand, and overall favourite type of crisps.

To help me make sense of these startling figures, I asked the gatekeepers of culture and the reverends of the creative church, the JOE team.

Here's what they found:


The most searched for flavour in the UK with 33,100 searches is salt and vinegar, which, let's be honest, is a travesty. With countless flavours lining supermarkets, what heretic goes for salt and vinegar?

The number of searches drops immensely from the top spot, with a second-place only getting 3,600. Arguably one of the more controversial choices, prawn cocktail comes in at the second spot.


"Prawn cocktail gives you that sweet and salty fix all in one; it's the perfectly seasoned snack," says our social media guru Holly.

"If you don't like prawn cocktail, clearly you have no taste."

Cheese and onion come in third with 2,400 searches, which the government should legislatively ban from enclosed places.

"Cheese and Onion are the GOAT," says trending writer Charlie, a statement I am sure many would have a problem with.


For any American's reading this, you should know that Brits have to like ready salted crisps by law. Salted crisps come in fourth with 1,900 searches.

Next comes Worcester Sauce with 1,600 searches, which should be considered the WW2 ration equivalent of crisps because you eat it if there are no other options.

Tied for the sixth spot are Marmite and Smoky bacon, which did not sit well with trending writer Danny who just replied "f**k Marmite" when prompted.


Now we are down to the least searched for crisp flavours, the kind of flavours that force kids to run in fear and Karen's to ask to speak with Tesco managers.

Charlie, who apparently has a lot of crisp-based opinions, said, "Monster Munch are dogsh*t" when asked about pickled onion crisps which received 900 searches.

Coming in with 480 searches is tomato ketchup, which our social creative Abby did not hold back on.

She said: "wtf is wrong with people who have ketchup as a favourite crisp flavour, they definitely would put ketchup on a roast dinner."

Do you agree with these choices?

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