Chocolate lovers accuse Cadbury of ‘erasing’ Easter after name change

A Christian campaign group were up in arms over the rebrand.

Shoppers who spotted the signage were outraged, and criticised Cadbury's for allowing a term rooted in religious meaning to be messed with. That, and people don't joke around when it comes to large chocolate filled eggs.

Since the name change caught fire online, Cadbury have released a statement distancing themselves from the controversy.

The confectionary giants claim they had "no involvement in the promotion or its wording."

A spokesperson for Mondelez International said: "All Cadbury Easter shell eggs sold in the UK reference Easter very clearly on the packaging – sometimes multiple times.

"Cadbury has used the word Easter in our marketing and communications for over 100 years and continue to do so with our new Easter product range. To claim anything otherwise is factually incorrect.

"We are proud of the role we play within families' Easter celebrations and have a wide range of products that can be enjoyed throughout the Easter season."

The controversy originated from a small discount store in Spalding, Lincolnshire.

The store owners placed a fairly unimaginative flyer on their window offering a deal on "Gesture Eggs". They made the mistake of putting the Cadbury logo on the advertisement.

Speaking to MailOnline, head of public policy at Christian Concern, Tim Dieppe, revealed why he was confused that they had decided to remove the word Easter: "Without the message of Easter there would be no reason for Easter eggs. One wonders why Cadburys would want to erase the connection between Easter and eggs? If people stop celebrating Easter, they might well stop buying Easter eggs."

"Easter eggs symbolise the resurrection – just as Jesus rose again from the tomb, new life emerges from eggshells," he said.

"They also symbolise the new life that we can have through the forgiveness that Jesus obtained for us on the cross, enabling us to be 'born again'."

As with all modern day controversies, it led to a stream of discourse on Twitter.

One user wrote: "Gesture Eggs....Jesus wept!"

Another commented: "Cadbury Easter Eggs have been renamed to 'Gesture Eggs'. Nothing is safe from wokeness."

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