brand
World’s ‘oldest and unchanged’ brand finally removes rotting lion from logo

World’s ‘oldest and unchanged’ brand finally removes rotting lion from logo

It’s the iconic company’s first rebrand in almost 150 years. If you’re a regular consumer of pancakes and porridge, you’ll be familiar with this British kitchen cupboard staple. Lyle’s Golden Syrup was first launched by Scottish businessman Abraham Lyle in 1881 and holds the Guinness World Record for the world’s oldest unchanged brand packaging, having […]

2 years ago

Cristiano Ronaldo’s shirt sales won’t pay for Manchester United transfer

Cristiano Ronaldo’s shirt sales won’t pay for Manchester United transfer

adidas are raking it in thanks to Ronaldo Manchester United re-signing of Cristiano Ronaldo on a two-year deal  has led many to speculate that shirt sales alone would cover the £12.85m expenditure. However, experts have come forward to say that this isn’t the case at all. “The fee’s already been agreed between the manufacturer and […]

4 years ago

The reaction to Ronaldo’s Coke snub proves product placement needs to go

The reaction to Ronaldo’s Coke snub proves product placement needs to go

Ronaldo has broken the internet in one simple gesture Ronaldo has broken the internet in one simple gesture, removing two Coca-Cola bottles during the press conference. In addition to reportedly putting a dent in Coke’s market value, Ronaldo has highlighted the empty gesture of product placement. “DRINK WATER” Cristiano Ronaldo: not a big Coca Cola […]

5 years ago