Search icon


06th Oct 2018

Why is Conor McGregor’s whiskey called Proper 12 and sponsoring UFC 229?


Conor Mcgregor whiskey

Everyone is asking why Conor McGregor’s whiskey is called Proper 12 ahead of his UFC 229 fight against Khabib Nurmagomedov

Last month Eire Born Spirits  announced the launch of Conor McGregor’s Proper No. Twelve Irish Whiskey, or Proper 12 as it has been commonly called.

The UFC star is the founder, chairman and majority owner of the spirits company and you can expect to see its branding all over the place at UFC 229 as Conor McGregor and Khabib Nurmagomedov go head-to-head.

Why is Conor McGregor’s Proper No. Twelve Irish Whiskey called Proper 12?

As for the drink, they’re going with the name Proper No. Twelve because because he’s from the Dublin surburb of Cremlin meaning that 12 is the area code in Dublin where McGregor grew up.

Launching the drink, McGregor said: “I come from a place called Crumlin, in Dublin 12. It’s a place dear to my heart. It’s where I learned how to fight; it made me who I am today. It’s a place I’m still very much a part of every single day of my life. So, that’s where the name came from. It’s proper Irish whiskey and twelve is my hometown.

He adds: “Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all.”

UFC 229: Khabib v McGregor Press Conference Proper 12 whiskey

How much does a bottle cost?

It is being sold at a price of £39.95, with £3.80 from every crate sale being donated to charities.

McGregor said: “This donation plan will be in operation all over the world. “These are the men and women who run into buildings while everyone else is running out. They are our real life heroes – Proper Heroes.”

Why is the Proper 12 logo everywhere at UFC 229 and is it a sponsor?

As Nurmagomedov puts his UFC lightweight title on the line against McGregor, it is likely you will be seeing a lot of the whiskey’s logo as UFC president Dana White has said it is an official sponsor of the fight.

How can I watch the fight?

Unless you managed to get tickets for the T-Mobile Arena, you’ll be watching on BT Sport. BT Sport continues to hold exclusive rights for UFC events in this part of the world until next year, when the coverage will shift to online platform Eleven Sports.