Nearly three quarters of men would literally rather die than give up eating meat
Just under half of those asked thought of eating meat as a "masculine undertaking."
A survey of 1,000 people found that almost three quarters of men would rather die 10 years early than give up eating steaks and burgers.
The Australian survey was commissioned by No Meat May, a group that encourages people to give up meat for a month to combat climate change, global food scarcity, health problems and animal cruelty.
It also found that the more meat a diet contained, the more masculine it was perceived to be by both male and female respondents, with 47% of participants viewing meat eating as a "masculine undertaking."
Despite 81% of respondents saying that they cared about the climate crisis, 79% said that they were not willing to give up meat in order to fight climate change.
Speaking about the findings, No Meat May co-founder Ryan Alexander said: "What was perhaps most shocking, was that 73 percent of male respondents said they'd rather reduce their life expectancy by up to 10 years than give up eating meat, with three quarters of men not convinced of the health benefits of a meat-free diet, despite the mounting evidence to the contrary.
"Significant research over many years has shown that eating meat and other animal products increases the risk of developing certain cancers, heart disease, obesity and having a reduced life expectancy, not to mention being one of the biggest contributors to global warming and the destruction of our environment.
"Yet our survey alarmingly shows that Australian men are either not aware of any of these facts, don’t believe them, or simply don’t care."
It is yet another survey that highlights the warped minds of men across the world. Who can forget previous classics such as 10% of men thinking they could beat a lion in a fist fight, and one in eight backing themselves to win a point against Serena Williams.
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