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12th Nov 2023

McDonald’s flipped iconic golden arches to make a powerful statement

Charlie Herbert

McDonald's golden arches

Maccies decided to make a statement with their golden arches

It’s one of the most iconic logos in the world, but there was a powerful reason that McDonald’s decided to flip the golden arches we all know and love.

The logo can symbolise everything from Happy Meals to western capitalism, which perhaps sums up just how universa the logo is.

And whilst other aspects of Maccies may have evolved over the decades, the golden arches have been a constant.

Being one of the most iconic logos in the world, it therefore makes a statement when it gets altered.

The fast food giant decided to flip its arches upside down to do just this.


March 8 every year is International Women’s Day, and McDonald’s is a company that has often prided itself on helping women in the workplace, with six out of ten of its US managers being women.

In 2018 and 2019, one Maccies chain in California decided to pay tribute to its female staff by turning its golden arches into a W.

At the time McDonald’s chief diversity officer Wendy Lewis said the flip was intended to honour women everywhere and within the company.

Whilst many people praised the company for the gesture, not everyone was convinced and thought it was just an attempt by Maccies to improve its public image.

Laura Parker, who was the national coordinator for Labour pressure group Momentum, labelled the gesture as ‘McFeminism.’

She told the Guardian that the “empty” gesture had “nothing to do with women’s liberation and everything to do with McDonald’s attempt to sanitise its image.”

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