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03rd Nov 2022

Bounty bars to disappear from Celebrations tubs this Christmas

Jack Peat

Turns out more than a third of people never touch the sweet 

Bounty bars are set to be banished from Celebrations tubs this Christmas in a move that is likely to divide opinion.

The mini chocolate bar will be removed from certain tubs in a trial after research found 39 per cent of consumers never touch the coconut-flavoured treats.

Customers at selected Tesco Christmas Market sites will be able to exchange tubs bought in-store that day for a new “No Bounty” alternative until 18th December.

The limited-edition tubs will include additional Mars, Snickers, Milky Way, Galaxy and Maltesers sweets to make up for the missing Bounty bars.

Mars Wrigley said its own research of 2,000 Britons aged between 18 and 65 suggested that 18 per cent would feel irritated to find only Bounty bars were left in the tub, while 58 per cent believed it would lead to a family argument.

One if four consumers want the bars gone for good, and just over a fifth (22 per cent) say they like Bounty the least of all the tub’s options.

Some 28 per cent were of the opinion coconut had no place in a chocolate bar at all.

The move to remove the chocolate bar follows a Bounty Return Scheme last year, in which Bounty haters were able to return their unwanted chocolates and swap them for Maltesers after the Christmas period.

Celebrations senior brand manager Emily Owen said: “You don’t know what you’ve got until it’s gone. And to those loyal – and secret – Bounty lovers out there, there’s still a chance they’ll make a return after the trial.”

The trial is rolling out across 40 Tesco Christmas Market locations, but it has divided opinions.

Here’s a pick of what people have had to say:

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