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01st Nov 2022

Heinz Beanz Pizza set to return to supermarkets after near 20-year absence

Jack Peat

The freezer favourite was last available in 2003

Forget the Spice Girls, frosted tips and the macarena, a true 90s classic is set to return to supermarkets this month after a near 20-year absence.

Arriving first in Iceland from the end of November, the Heinz Beanz Pizza joins one of several brand-new Heinz Beanz innovations launched this year, including Heinz Beanz Burgerz, Heinz Beanz Bowls and Heinz Beanz Filled Hash Browns.

Following its disappearance from the freezer aisles in 2003, many across the country have been left longing for the beantastic pizza to make a permanent return.

Rumours of the Beanz Pizza have already been causing quite a stir and exciting Beanz fans online with one fan commenting: “Anybody else remember eating this gourmet creation back in the 90s? This would be a treat on a Saturday evening while watching Gladiators.”

Another comment suggested: “No one ever believes me when I say this used to be a thing! Best pizza ever!!!” While another simply put, “Bring back the pizza. Please!”

So, after seeing overwhelming consumer demand and love for the classic recipe, Heinz has decided to bring back the much-missed blast from the past, in a new, super-fresh look.

Of the launch, Sophie Higgins, Head of Growth Platform – New Ventures at Heinz, said: “We are so excited to relaunch our Beanz Pizza. It truly is ICONIC. After seeing the excitement build this year following the launch of our Beanz Burgerz, Beanz Bowls and Beanz Filled Hash Browns, bringing back our Beanz Pizza felt like the perfect follow up.

“We know there are some true fans of our frozen Beanz Pizzas out there and – after a 20-year hiatus from supermarkets – we hope they’re as happy today as we are to hear this absolute classic is available again in stores.

“This is our fourth foray into the freezer aisles for Heinz Beanz over the past year, following the launch of our first frozen ready meals range – Beanz Burgerz, Beanz Bowlz, and Beanz Hash Browns. But we don’t plan on stopping there. Make sure to watch this space for even more exciting Beanzy news!”

Andrew Staniland, Trading Director – Iceland Foods, also added: “We’re delighted to be relaunching the iconic Heinz Beanz Pizza in Iceland stores this month, it’s as iconic as it gets in the freezer aisles, and we’re ecstatic that Iceland customers will be first to try it.

“We expect demand to be high for the 90s product and can’t wait to see what our customers think of the relaunch, along with the additional firm-favourite products from Heinz, such as the recent launch of Heinz Beanz Filled Hash Browns and Heinz Beanz Burgerz.”

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