Kanye West changes his name for the second time

He named himself twice...

Four years since the 24-time Grammy Award winner legally came to be known as Ye, Page Six now claims that business documents in California are filed under 'Ye Ye'.

His companies Yeezy Apparel, Yeezy Record Label, LLC, and Getting Out Our Dreams Inc. have all been updated in accordance with the Ye Ye change, although he's yet to publicly reveal the moniker.

In March of last year, West's chief of staff Milo Yiannopoulos demanded in a letter that his boss be referred to as Ye instead of his "slave name".

"Ye is one of the most recognisable people in the world, on par with presidents and popes," the letter stated.

"He didn't take the decision to change his name, potentially sacrificing some of the immense value captured by the brand of 'Kanye West,' lightly. The change was made fully, legally, and permanently. This is who he is now. His name is Ye.

"He has on several occasions referred to it as his slave name. Ye is a black man in America who wants the right to full self-determination just like everyone else."

More recently, West announced his new album Bully will feature an 'antisemitic sound' after his hate-fuelled rants about the Jewish community on social media.

Discussing the supposed antisemitic sound, he noted: "People used to tell me black rich vocal pick two or they'll kill you kiiiids sing kiiiids sing jokes on you I'm still alive."

This alluded to his 'We Don't Care' track from 2004 album The College Dropout.

West's antisemitic campaign even extended to releasing a swastika-emblazoned T-shirt on his website, selling for $20.

It was quickly removed.