The company pulled out of the country back in March
Russia‘s rebranded McDonald‘s restaurants have revealed their new logo after the fast-food franchise sold off nearly 850 restaurants following mounting pressure over the invasion of Ukraine.
The reveal comes as part of the announcement that the first newly rebranded location in Pushkin Square, Moscow – the same place where the US corporation opened its first venue back in 1990 – will open along with 11 other sites across the city in line with Russia Day on June 12., according to TASS Russian News Agency.
Top of the morning, Europe & UK! 💃 here's what's dropped on #inkl 🗞️:
1. Ba da ba ba baaa: here's McDonald's new logo in Russia 👇🍟🍔
Businessman Alexander Govor took over the @McDonalds brand after the fast food giant announced its exit from Moscow last month.
📸: @Reuters pic.twitter.com/zslRviGexV
— inkl (@inkl) June 10, 2022
A total of 15 restaurants bearing this new logo will be rolled out, initially, as part of the regional rebrand, with the towns of Odintsovo, Reutov and Khimki all reopening their locations alongside the dozen situated in the nation’s capital.
Moreover, as per multiple outlets, the fast-food joint’s new mobile app is now called “My Burger”, suggesting that this could be the name of the newly-bought businesses, though this has yet to be confirmed.
The #McDonalds app in #Russia is now known as "My Burger" after an update. pic.twitter.com/D0tQO7xZLy
— NEXTA (@nexta_tv) June 10, 2022
A total of 847 existing Russian locations were bought out by billionaire Alexander Govor after McDonald’s shut down operations on March 14 following the invasion and officially sold the sites in May.
The Siberian-based businessman made his fortune through coal mining before moving into oil and eventually entering the farming and food industries, purchasing a company that owns cattle farms and produces milk and sausages.
As for his promises to former McDonald’s based in Russia, he has so far pledged to pay the wages of some 60,000 employees for the next two years and the chain confirmed he would be keeping on the country’s corporate employees in the immediate future.
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