Rebranded Russian McDonald's reveals new logo after billionaire takeover
The company pulled out of the country back in March
The reveal comes as part of the announcement that the first newly rebranded location in Pushkin Square, Moscow - the same place where the US corporation opened its first venue back in 1990 - will open along with 11 other sites across the city in line with Russia Day on June 12., according to TASS Russian News Agency.
Top of the morning, Europe & UK! 💃 here's what's dropped on #inkl 🗞️:
1. Ba da ba ba baaa: here's McDonald's new logo in Russia 👇🍟🍔
Businessman Alexander Govor took over the @McDonalds brand after the fast food giant announced its exit from Moscow last month.
📸: @Reuters pic.twitter.com/zslRviGexV
— inkl (@inkl) June 10, 2022
A total of 15 restaurants bearing this new logo will be rolled out, initially, as part of the regional rebrand, with the towns of Odintsovo, Reutov and Khimki all reopening their locations alongside the dozen situated in the nation's capital.
Moreover, as per multiple outlets, the fast-food joint's new mobile app is now called "My Burger", suggesting that this could be the name of the newly-bought businesses, though this has yet to be confirmed.
— NEXTA (@nexta_tv) June 10, 2022
The Siberian-based businessman made his fortune through coal mining before moving into oil and eventually entering the farming and food industries, purchasing a company that owns cattle farms and produces milk and sausages.
As for his promises to former McDonald's based in Russia, he has so far pledged to pay the wages of some 60,000 employees for the next two years and the chain confirmed he would be keeping on the country's corporate employees in the immediate future.
- Vladimir Putin compares himself to Peter the Great - Ivan the Terrible might be a better fit
- McDonald's is adding four new burgers and halloumi fries to UK summer menu
- Vladimir Putin given 'urgent medical help after being struck down by mystery illness', reports claim