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People are so desperate to taste this burger that it’s being resold for 10 times the price
Published 12:21 25 Jan 2018 GMT
Updated 12:23 25 Jan 2018 GMT
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In-N-Out Burger will do this to you, apparently
An In-N-Out Burger pop-up sold out of its 300 burgers this week, only to see them pop back up on the second-hand market. After opening for trade in a Malaysian cafe at 11.00am on Tuesday 23 January, all of the burgers were sold by 11.15am. [caption id="attachment_159277" align="alignnone" width="1200"]
(Credit: @foodie_eat_travel)[/caption]
Punters started queueing outside Strangers at 47 from 7.45am. Wristbands were distributed half an hour before the event, sort of like a VIP lounge but with extra beef.
The chain’s special foreign events manager Eric Billings said: “We sold out in less than 30 minutes time, even before the event started.”
However, Instagram quickly lit up with hawkers reselling their In-N-Out for 10 times the price, at roughly £18 a go.
Some fans even advertised plain buns for sale.
Priced between £0.90-1.80 for just the burger and £3.50 for a full set including drinks and french fries, the burgers were considered a steal.
“The price is indicative of the US prices. Our goal was to give our customers a great experience with quality ingredients,” said Billings who did not comment on the lucrative Instagram trade.
