Bruce Willis becomes first Hollywood actor to sell rights to ‘digital twin’

The A-lister retired from acting earlier this year following his aphasia diagnosis

Bruce Willis has sold his rights over to a company so they can create his "digital twin", allowing him to keep appearing in films without actually having to be on set. Earlier this year, the actor revealed he was living with aphasia and that as a result he would be "stepping away" from acting. The condition is one that affected how a person communicates and can impact writing, speech and how someone understands spoken language. Willis has now become the first actor in Hollywood to fully embrace deepfake technology, by signing his image rights to Deepcake, a US firm that makes 'digital twins.' Related links:

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