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01st Sep 2022

‘Festival of Brexit’ falls woefully short of 66 million visitor target

Jack Peat

Organisers managed to pull just 238,000 visitors – blaming ‘politicisation’ of project

Organisers behind an event widely known as ‘The Festival of Brexit’ have bemoaned the “politicisatoon” of the project after it managed to pull just 238,000 visitors.

Unboxed – the government-sponsored, post-Brexit programme of arts events – had set a “stretch target” of 66 million attendees, meaning they hit just 0.36 per cent of their most hopeful target.

It was also more than four times the cost of the celebrations to mark the Queen’s Platinum Jubilee.

The revelation comes in an investigation by The House magazine, published today.

Reacting on social media, Jo Maugham, Director of the Good Law Project, said the £504 spend for every visitor was “quite on brand” for Brexit, which has so far cost the UK billions of pounds in lost trade and tax revenues.

Unboxed organisers criticised the politicisation of the events, with director Martin Green saying had been “unfortunate” that the “Festival of Brexit” tag had stuck.

The Mail also reported that some staff “refused to take part” if the UK’s exit from the EU was mentioned, which seems to be a… questionable claim.

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