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17th May 2022
03:48pm BST

(Credit: Coca-Cola)[/caption]
Adam Herriott, from waste reduction organisation Wrap, said: “This great move from Coca-Cola Great Britain supports the ongoing work with the UK Plastics Pact in trying to ensure that as much plastic packaging is captured and recycled as possible.
“In 2020, we saw the amount of plastic packaging being recycled increase from 44% to 52%. The small changes are what adds up to make a big difference and when it comes to recycling, the higher quality of the material the better.
“We look forward to seeing more innovations in this area”.
Resources and waste minister Jo Churchill said: “More businesses are finding innovative ways to tackle harmful plastic pollution and Coca-Cola’s new design will make it easier for people to recycle and help reduce litter.”
https://www.youtube.com/watch?v=GCYWCPzrpIQ
The move is the latest in a series of initiatives from brands and retailers to reduce their plastic waste and boost recycling under the UK Plastics Pact.
A deposit return scheme for plastic bottles has been in the works since 2018, but despite pledges to bring this in next year, it will now not be up and running until late 2024 at the earliest, the Guardian reports.
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