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01st May 2015

Pic: Carlsberg capitalise on ‘Beach Body’ outrage with clever advert

When Protein World launched a billboard ad that asked ‘Are you beach body ready?’ on the London Underground, the backlash was swift.

The ad – featuring a bikini-clad model – was attacked on Twitter and Facebook, quickly becoming the subject of an online petition and, ultimately, sanctions by the advertising watchdog.

Carlsberg didn’t miss a beat, however, showing their smarts with a clever idea to poke fun…


In fairness, Protein World took it in good spirits…