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Heinz must change design of ketchup bottles following the Queen’s death

Published 11:28 16 Sept 2022 BST

April Curtin
Heinz must change design of ketchup bottles following the Queen’s death

Homefood

Over 600 brands will lose their signature royal look

Heinz is one of many British brands that will have to change their branding as a result of the Queen's death - with ketchup bottles specifically getting a makeover. The Tommy K super fans amongst us will have noticed the royal coat of arms which features at the top of Heinz's classic bottles of the sauce. But it turns out this could soon no longer be the case. [caption id="attachment_359135" align="alignnone" width="2048"]Don't worry, we'd never noticed it either (Image: Getty) Don't worry, we'd actually never noticed it either (Image: Getty)[/caption] A Royal Warrant document is required for brands to use the symbol on their products and in marketing. In exchange, the brand can supply good and services to the royal family. But when the Queen died, these warrants became void, according to the Royal Warrant Holders Association (RWHA), meaning ketchup bottles will have to lose their crowns for now. [caption id="attachment_359136" align="alignnone" width="2048"]LONDON, UNITED KINGDOM - NOVEMBER 6: Queen Elizabeth II smiles as she arrives before the Opening of the Flanders' Fields Memorial Garden at Wellington Barracks on November 6, 2014 in London, England. (Photo by Stefan Wermuth - WPA Pool /Getty Images) The Queen must've loved a bit of Tommy K (Image: Getty)[/caption] Heinz is one of around 620 businesses that will have to remove the symbol from its products, and make sure new branding applies to King Charles III. Not only that, but manufacturers will have to prove their products are actually used in the royal households to achieve a new warrant. They'd better hope the King and co enjoy a bacon sarnie smothered in sauce every now and then... [caption id="attachment_359137" align="alignnone" width="2048"]People walking in front of the Boots pharmacy in London stock photo Hundreds of other brands will also lose their royal labels[/caption] Twinings tea and Bollinger champagne are just a couple of other brands that will have 24 months to phase out the coat of arms from their products. The symbol is not just limited to food and drinks companies though - car brands such as Bentley and Land Rover have royal warrants, as do other companies such as Boots, Barbour, Burberry, Clarins and Molton Brown.
The RWHA said: "Amongst other things, applicants are also required to demonstrate that they have an appropriate environmental and sustainability policy and action plan."
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Heinz must change design of ketchup bottles following the Queen's death