Over 600 brands will lose their signature royal look
The Tommy K super fans amongst us will have noticed the royal coat of arms which features at the top of Heinz’s classic bottles of the sauce.
But it turns out this could soon no longer be the case.
A Royal Warrant document is required for brands to use the symbol on their products and in marketing. In exchange, the brand can supply good and services to the royal family.
But when the Queen died, these warrants became void, according to the Royal Warrant Holders Association (RWHA), meaning ketchup bottles will have to lose their crowns for now.
Heinz is one of around 620 businesses that will have to remove the symbol from its products, and make sure new branding applies to King Charles III. Not only that, but manufacturers will have to prove their products are actually used in the royal households to achieve a new warrant.
They’d better hope the King and co enjoy a bacon sarnie smothered in sauce every now and then…
Twinings tea and Bollinger champagne are just a couple of other brands that will have 24 months to phase out the coat of arms from their products. The symbol is not just limited to food and drinks companies though – car brands such as Bentley and Land Rover have royal warrants, as do other companies such as Boots, Barbour, Burberry, Clarins and Molton Brown.
The RWHA said: “Amongst other things, applicants are also required to demonstrate that they have an appropriate environmental and sustainability policy and action plan.”
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