Brentford to reuse home kit next season in attempt to be more sustainable
"We believe in football being affordable for our fans and are aware of the need for the game to become more focussed on sustainability."
Brentford have announced that they will wear their current home shirt again next season in a bid to be more sustainable and make shirts more affordable for supporters.
The Bees' 2021-22 kit will go down in history at Brentford as the club's first-ever Premier League shirt and with the average price of a football shirt costing £53.74 - according to FC Business, the West London club are looking to make football more affordable to supporters.
𝐌𝐚𝐤𝐢𝐧𝐠 𝐔𝐧𝐟𝐨𝐫𝐠𝐞𝐭𝐭𝐚𝐛𝐥𝐞 𝐌𝐞𝐦𝐨𝐫𝐢𝐞𝐬 𝐔𝐧𝐭𝐢𝐥 𝟐𝟎𝟐𝟑
Our first ever @UmbroUK #PL Home kit will roll over to be our first choice kit for the 2022/23 season as well
📄 https://t.co/l3BJdBagCY #BrentfordFC #BeeTogether pic.twitter.com/DTv8eoJ0S9
— Brentford FC (@BrentfordFC) November 24, 2021
In a statement on the club's website, chief executive Jon Varney said: "Respectful, Progressive and Togetherness are our three core values at Brentford FC, as many of our fans know.
"We also believe in football being affordable for our fans and are aware of the need for the game to become more focussed on sustainability. As such, when we discussed the idea, everyone at the club was fully behind it."
As per the BBC, football shirts - which are typically made from polyester - have a carbon footprint almost double the amount a shirt made from cotton would contain, and Varney highlighted that by reusing the same shirt, the club will be able to do their bit in helping to save the climate.
"Whilst it is not normal practice for Premier League clubs to roll a kit over for two seasons, fans have told us that they would be in favour of the savings that a two-season shirt would provide," he said.
"This season, our membership of The Premier League means that the income we receive from broadcast and commercial partnerships far outweighs the income we can generate from retail, therefore now is the perfect time for us to try something different without it having a material impact on our revenue.
"We also think this is a step in the right direction to help the environment a little. It can only be a good to reduce kit cycles where circumstances allow, and we will continue to work with Umbro to make sure the production of our kit is as sustainable as possible. It is only a little thing, but we believe it will help."
Varney then went on to confirm that the club will be wearing new away and third kits to allow supporters to still have the chance to purchase a new shirt next season.
"We know some of our fans enjoy having three new kits every season and may be concerned that they have less choice," he revealed.
"The kit reveal is always an eagerly anticipated event and each season we wait nervously to see the reaction of our supporters. For those fans keen to purchase a new shirt each season we can confirm we will have a new away and a new third kit for the 2022/23 season.
"We hope the new away shirt design will excite our fans who remember the 80’s and early 90’s, whilst the new third shirt is designed very much for the future!
"I would like to thank Umbro for their support of this idea and also Hollywoodbets and SafetyCulture whose commitment to multiple-year relationships have made this opportunity possible."
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