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14th Oct 2017

Kinder Surprise eggs accused of being sexist

A lot of people are annoyed about this.


Kinder is once again under fire for their Kinder Surprise egg product.

Packaging the eggs in blue and pink wrapper to coincide with toy racing cars and Hello Kitty trinkets, people deemed these products “sexist” and “gender specific” by having one marketed towards boys while the other was marketed towards girls.

In the companies advert for the product, viewers were appalled calling it “dated” as it only shows a young boy playing with the Hot Wheels car toy, before then showing the two different styles of egg available. The toy car comes alongside the blue egg.

Although Kinder has not labelled these products specifically for boys and girls, people are raged at the fact they chose colours which are attached to such “gender stereotypes”.