Kinder is once again under fire for their Kinder Surprise egg product.
Packaging the eggs in blue and pink wrapper to coincide with toy racing cars and Hello Kitty trinkets, people deemed these products “sexist” and “gender specific” by having one marketed towards boys while the other was marketed towards girls.
In the companies advert for the product, viewers were appalled calling it “dated” as it only shows a young boy playing with the Hot Wheels car toy, before then showing the two different styles of egg available. The toy car comes alongside the blue egg.
Rhetorical question: Why are Kinder putting Hello Kitty toys in pink eggs, cars in blue?
I like Hello Kitty AND pink & it's the 21st C.? 🤔 pic.twitter.com/X6qVVFZdTs
— Andy Colatron (@djcolatron) September 25, 2017
I appreciate I’m a feminist icon and sensitive to such matters but Kinder, do we really need blue eggs and pink eggs in this day and age?
— Stu Brumhill (@stub67) October 10, 2017
https://twitter.com/jessiemalibu/status/913121192286064641?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.her.ie%2Fnews%2Fkinder-surprise-eggs-receive-backlash-sexist-packaging-369449
See Kinder eggs were better when it was just an orange egg and you got a fun toy. What all this pink egg and blue egg crap? Pfft. pic.twitter.com/vrp71PaH7v
— Gowans (@tootsdeville) October 10, 2017
https://twitter.com/MonarchyUK/status/917832130461302785?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.her.ie%2Fnews%2Fkinder-surprise-eggs-receive-backlash-sexist-packaging-369449
Although Kinder has not labelled these products specifically for boys and girls, people are raged at the fact they chose colours which are attached to such “gender stereotypes”.
