Salt Bae’s London restaurant makes £7 million in 4 months – despite having measly 2.9 star rating

Jack Peat

A gold-covered Tomahawk steak costs up to £630 in the restaurant

Salt Bae’s glamorous Knightsbridge restaurant has managed to rake in £7 million in its first four months of trading – despite having a measly 2.9-star rating on Google.

Takings revealed in a financial report filed to the UK’s Companies House by Nusret UK Limited, which owns the Nusr-Et Steakhouse, show the steak joint has made £2.3 million in profits so far.

The healthy turnover is probably unsurprising given that you can eat a steak worth £630 in the restaurant and a burger for £100.

There is also a gaping disparity between the restaurant’s income and its wages, with the revelation in November that staff at the west London steakhouse are paid less per hour than the cost of one of its bowls of crisps.

too many people are being robbed at knife point in London, but enough about Salt Bae

— Henry Mance (@henrymance) October 30, 2021

Salt Bae, whose real name is Nusret Gokce, has more than 40 million Instagram followers and shot to fame on the back of serving gold-covered steaks accompanied by a quirky seasoning method.

He is not officially a part of Nusret UK, nor Dogus International, the company that owns the worldwide chain of Salt Bae eateries, but that hasn’t stopped him from accumulating a fortune estimated to be in the region of $70 million.

Reviews of Nusr-Et Steakhouse on Google are less than complementary – with the restaurant picking up a meagre 2.9 stars out of 5 so far.

One person dubbed it a “MacDonald’s for rich people”, while another said they have had “better food from Five Guys”.

Upon opening, Observer critic Jay Rayner snubbed the opportunity to review the restaurant and plumped for a kebab across the road at Kebab Kid.

In his review, he wrote: “If you were looking for something to illustrate the male terror of sexual inadequacy, a Salt Bae video would serve beautifully. He wields knives. He likes to be photographed bare-chested.”