Walkers launch first new flavour of 2026 with major rebrand

It's 2026 and Walkers are back.

Walkers has unveiled a bold new visual identity across its core range, signalling a new chapter for the iconic brand.

The new look proudly celebrates the Walkers’ farm-to-crisp story, alongside a refreshed Walkers logo, featuring a modern, ‘sun-inspired’ design.

The design champions the real ingredients and 100% Great British potatoes at the heart of every pack. Each bag will also display the signature of the brand’s founder, Henry Walker, a nod to Walkers’ heritage and long‑standing commitment to quality. 

But not only have the brand changed their logo, they've also released a brand new flavour.

It's a fan pleaser. An instant classic. And wasting no more time, here it is.

Hitting shelves on January 12 is none other than Walkers Hot Honey!

You can't go anywhere these days without coming into contact with hot honey.

It's the craze of the century and now Walkers have jumped on the bandwagon as well.

The new flavour will be joining the Walkers collection building on their 'Flavours of the World' line-up, following in the footsteps of Sticky Teriyaki and Masala Chicken last year.

Wayne Newton, Marketing Director at Walkers, said “This is a landmark moment for Walkers as we undergo our biggest redesign in years and listen to crisp-lovers who said ‘show us the honey’, launching an on-trend flavour that reinforces Walkers’ dedication to flavour innovation.

“What’s more, our Golden Potato promotion gives snackers an unmissable opportunity to win prizes, including up to £10,000. It’s the start of an incredibly exciting year for Walkers - so watch this space!"

I don't know about you, but my 2026 just got a little brighter.