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04th Jul 2023

Five Guys becomes the latest entrant to the world of fast food fashion

Jack Peat

The American burger chain has joined Greggs in releasing its own wearable merch

Five Guys has become the latest entrant to the world of fast food fashion, releasing a new set of hoodies and designer t-shirts in the style of its chequered branding.

The drop, which includes a reversible bucket hat, sliders, a summer co-ord set, was modelled by restaurant staff and shot at one of the farms where the burger chain source their potatoes.

In a shift from their first collection, the ‘Arlington 1986’, the new ‘checkerboard’ threads are about championing the iconic, instantly recognisable red-and-white checkerboard tiles in all Five Guys restaurants.

Whether opting for the print as detailing on caps and hoodies or going maximal for the full-on chequered reversible bucket hat and co-ord, foodies and fashionistas across the UK can now wear their love for Five Guys on their sleeves – or indeed heads, feet, or chests – as seen on celebs including Derek Chisora, who have jumped on the Five Guys merch wagon from the very first collection.

Five Guys are the latest brand to enter the world of fast food fashion after Greggs took the country by storm with its own apparel.

Championing ‘sausage roll’ chic, the collections have taken off after Kate Beckinsale shared sizzling snaps of herself in the look and Nadia Sawalha humorously posed in a bodysuit while wolfing down a pasty.

Greggs second collaboration with Primark dropped last summer, with everything from bucket hats, bumbags, cycling shorts and hoodies emblazoned with the name of the steak bake seller going on sale nationwide.

The first collection, which went on sale in February 2022, was reportedly selling for three times its original price on eBay within a week.

Commenting on the success of the collaboration, Matt Poile, deputy foresight editor at a strategic consultancy, The Future Laboratory, put it down to a genuine love of Greggs more than anything else.

“It works because British culture has a soft spot for Greggs”, he said.

“It’s seen as an unpretentious and affordable brand, and people want to align themselves with that everyday quality.”

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