Search icon


05th Feb 2018

Doritos launch crisps ‘for women’ that are less noisey to eat

James Dawson

They say the decision is based on research.

Doritos have announced they will soon be releasing ‘lady-friendly’ tortilla chips. They will be quieter to eat, less messy and come in a packet designed to fit in handbags.

The owners of Doritos, PepsiCo, claim research they have conducted has found women do not like to crunch loudly or to lick their fingers in front of other people.

Indra Nooyi, Global Chief Executive of PepsiCo, which owns Doritos, said: “They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavour into their mouth.

“It’s not [a question of] male and female as much as “are there snacks for women that can be designed and packaged differently?” And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon.

“For women [it’s about] low-crunch, the full taste profile, not having so much of the flavour on the fingers and how can you put it in a purse. Because women love to carry a snack in their purse.”