Probably not a collab you expected to see…
Coca-Cola is teaming up with Oreo to launch an exclusive and limited-edition drink combining the flavours of the two iconic brands.
Taking inspiration from ‘besties’ around the world, the two brands are sparking celebration amongst besties with the launch of a legendary drink and unique digital experiences.
The drink will allow fans to enjoy the refreshing taste of Coca-Cola combined with hints of Oreo cookies.
Alongside the unique drink, the two brands will partner up with partner up with Spotify to unveil the ‘Bestie Mode,’ an exclusive platform and first-of-its-kind musical experience designed for friends to merge music tastes and enjoy together.
By scanning the QR code on packs, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their mate’s. A playlist will be generated with combined music preferences for besties to enjoy together. The QR code will also open an interactive map showing everywhere where the Coca-Cola x Oreo drink is stocked.
Coca-Cola® OREO™ Zero Sugar Limited Edition (250ml) will be available in major stores nationwide from September. Besties will also be able to order cans of Coca-Cola® OREO™ Zero Sugar Limited Edition in Pizza Express, Popeyes and Slim Chickens restaurants from early September.
“Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” said Oana Vlad, Global Vice President – Brand Strategy at The Coca-Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
Eugenia Zalis, Global Head of Marketing and Brand for OREO, Mondelez International is also quoted: “At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
For more information about Coca-Cola® Creations, visit www.coca-cola.com/gb/en/offerings/creations
