Another US chain could soon be arriving on British shores
American restaurant chain Chuck E Cheese is planning to open restaurants in the UK, and has identified its target locations.
The Texas-based company is famous for its grey mouse mascot Chuck and being the go-to place for kids birthday parties, with Chuck E Cheese restaurants featuring arcade games, live shows and trampolines.
Now, the chain has identified Britain as a “key target market” as part of expansion plans.
Chuck E Cheese already has more than 550 locations worldwide, but has now identified six locations in the UK where it hopes to open branches.
These locations are Glasgow, Leeds, Manchester, Birmingham, Milton Keynes and Bristol.
According to Completely Retail, the operator is planning on opening restaurants in high footfall locations with a strong family demographic, with a catchment of over 25,000 under 12-year-olds within a 20-minute drive time.
The company is targeting shopping centres, retail parks and leisure parks with car park frontage for the first restaurants.
A Chuck E Cheese spokesperson told The Caterer: “We are actively expanding the Chuck E. Cheese brand internationally, with Europe, including the UK, as a key target market. While there is nothing specific to announce currently, we are excited to see our intellectual property resonate globally as we continue to gauge interest from potential franchise partners worldwide.”
A number of American-based chains have branched out to British shores in recent years. Branches of chains such as Popeyes, Taco Bell and Wendy’s are already becoming a common sight across the country, and Chick-fil-A recently announced where it would be opening its first British restaurants.
Meanwhile, Dave’s Hot Chicken has also opened its first UK store, with Brits now able to try the chain’s infamous Reaper spice.
