'What you just saw was real and it took 4.2 seconds.'
As a way to set up one of the greatest music videos of 2016, it's a fairly bold statement of intent.
Then again, when it's OK Go you know you're in for something spectacular. We all remember there treadmill routine for Here It Goes Again, don't we?
https://youtu.be/dTAAsCNK7RA
Years on from that, they've produced another incredibly watchable video to accompany new single, 'The One Moment'.
Let us be honest and admit that we've never been massive fans of the band's music, but the song itself is a cracker and can stand proudly against the bells, whistles, explosions and sheer majesty of this promo.
Give it your full attention. It deserves it.
Now watch it again.
