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25th August 2015
03:49pm BST

Sheeran said: “I’m extremely excited to be starting-up my own label. It’s something I’ve been planning for some time.
"I’ve always loved endorsing acts from the very beginning and I get to work with artists I truly believe in.
"My first signing is Jamie Lawson - he’s an incredible talent, who I’ve known for a couple of years, and we’ve actually been on tour this year across Australia and the UK/Europe. Jamie’s self-titled album is coming on October 9 and I can’t wait for you to hear it.”
Here's his pitch for subscribers, he must be the first to say even the trolls are welcome...
https://www.youtube.com/watch?v=ZF30ngvLEJ8&feature=youtu.beExplore more on these topics:

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