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2nd May 2019
10:10am BST

https://twitter.com/chelseafc/status/1123845095730614273?s=12
Reportedly the design incorporates imagery from the club's historic Stamford Bridge stadium, but you'd really have to squint to make out any of it.
Unfortunately for the club, one Twitter user has compared the shirt to the pattern you'd usually find on a bus seat. You know, the kind specifically placed there so passengers don't notice the dirt and grime they're actually sitting in.
Needless to say, put the two side by side and the results aren't pretty. Not a good look lads. Not a good look at all.
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