Freedom for Cuthbert!
The supermarket caterpillar wars may have finally come to a conclusion after eagle-eyed fans noticed Aldi’s Cuthbert the Caterpillar being arrested in the supermarket’s new Christmas advert.
Earlier this year, Aldi launched their very own caterpillar cake named Cuthbert – much to the displeasure of the original caterpillar cake king, Colin, of M&S fame. Well, it now appears as if Aldi have ended the feud by sending poor Cuthbert off in chains.
https://www.youtube.com/watch?v=OW-PhgjyNSs
In Aldi’s new Crimbo ad, which was released on November 10, the opening shot shows our boy Cuthbert being led to jail by highly debated characters.
While some are saying the jailers are Brussels sprouts, others are saying they are lemons as “y’know because [M&S] were so sour over Cuthbert…”
Regardless of the specific food item doing the arresting, the fate of poor Cuthbert was never revealed. Cuthbert and Collin have been at war since M&S filed an intellectual property claim with the High Court earlier this year.
Aldi took the high road and asked for collaboration, tweeting: “Hey @marksandspencer can Colin and Cuthbert be besties? We’re bringing back a limited edition Cuthbert and want to donate profits to cancer charities including your partners @macmillancancer & ours @teenagecancer. Let’s raise money for charity, not lawyers #caterpillarsforcancer.”
Hey @marksandspencer can Colin and Cuthbert be besties? We’re bringing back a limited edition Cuthbert and want to donate profits to cancer charities including your partners @macmillancancer & ours @teenagecancer. Let’s raise money for charity, not lawyers #caterpillarsforcancer.
— Aldi Stores UK (@AldiUK) April 20, 2021
In response, M&S tweeted: “Hey @AldiUK we love a charity idea (Colin’s been a BIG fundraiser for years). We just want you to use your own character.
“How about #kevinthecarrotcake ? That idea’s on us… and we promise we won’t do Keith.”
Naturally, Aldi teamed up with just about every other supermarket besides M&S and then proceeded to tweet sassy remarks towards their rivals.
Read more: Aldi take stand on ‘caterpillar cruelty’ with limited edition charity Cuthbert cake
Hey @AldiUK we love a charity idea (Colin's been a BIG fundraiser for years). We just want you to use your own character. How about #kevinthecarrotcake ? That idea's on us… and we promise we won't do Keith 😉
— M&S (@marksandspencer) April 20, 2021
However now, after all this time, could Cuthbert really be coming to an end?
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