The admin for Aldi UK’s Twitter account is blossoming into a beautiful butterfly
Supermarket beef might be one of the funniest kinds of arguments you’ll find anywhere on this earth, simply because it can get so ridiculous that they genuinely argue over caterpillar cakes.
Last week, after M&S took legal action against Aldi for their version of ‘Colin the Caterpillar’ cake, Cuthbert, social media came to the German company’s defence, citing that virtually every shop stocks their own equivalent of this iconic British birthday cake.
Since then, Aldi’s official UK Twitter account has been on a mission to attack the problem from every angle, each one funnier than the last. We hope whoever the admin is gets a pay rise – they deserve it.
We can’t share every single post, obviously (we’d be here for days otherwise), but here are some of ‘Cuthbert’s Best Bits’. But please, don’t stop with just these tweets: it’s gold, pure, silly, wholesome gold.
Had a pretty busy weekend ngl. #FreeCuthbert pic.twitter.com/Gqm5Xn6SH1
— Aldi Stores UK (@AldiUK) April 19, 2021
A tweet about shopping.
Fillet Steak.
Rice.
Eggs.
Edam.
Cabbage.
Uh, bread.
Tea.
Halloumi.
Bananas.
English muffins.
Raisins.
Tomatoes. #FreeCuthbert— Aldi Stores UK (@AldiUK) April 19, 2021
Marks & Snitches more like. #FreeCuthbert
— Aldi Stores UK (@AldiUK) April 16, 2021
Live from inside the courtroom. #FreeCuthbert pic.twitter.com/3gCk7Ex553
— Aldi Stores UK (@AldiUK) April 16, 2021
Judge: Show us the evidence!
Us: What evidence?#FreeCuthbert pic.twitter.com/Qg94aY0YaN— Aldi Stores UK (@AldiUK) April 16, 2021
Alright, seriously now, we’ll stop. Regardless of this court case, the only thing that seems to have picked up any real traction is the #FreeCuthbert trend. Not only have people jumped on board with defending the product but even other companies like Buzzfeed and Brewdog have seen the funny side and come out in support.
Turns out, Aldi’s Twitter has always been a bit of a goldmine and whoever runs it isn’t afraid to give the people a bit of personality. Moreover, they’ve surely given us a mic-drop moment with their two most recent tweets:
Hey @marksandspencer can Colin and Cuthbert be besties? We’re bringing back a limited edition Cuthbert and want to donate profits to cancer charities including your partners @macmillancancer & ours @teenagecancer. Let’s raise money for charity, not lawyers #caterpillarsforcancer.
— Aldi Stores UK (@AldiUK) April 20, 2021
Morning @Tesco @sainsburys @asda @Morrisons @waitrose @coopuk. Cuthbert needs the help of Curly, Clyde, Cecil, Charlie, Morris and Wiggles. Caterpillars clubbing together to raise money for charity, not lawyers. #caterpillarsforcancer. Up for it?
— Aldi Stores UK (@AldiUK) April 20, 2021
Hey @AldiUK we love a charity idea (Colin's been a BIG fundraiser for years). We just want you to use your own character. How about #kevinthecarrotcake ? That idea's on us… and we promise we won't do Keith 😉
— M&S (@marksandspencer) April 20, 2021
So we might have been lying about that being the last one, but we think this is a wonderful way to a comical and corporate clamour into a genuinely worthwhile charitable cause.
