England beat Sweden 2-0 to qualify for the semi-finals of the World Cup
Goals from Harry Maguire and Dele Alli secured victory for the Three Lions, and the will face either Croatia or Russia in the next round.
Following the game, England fans in London ran into the IKEA store in Westfield shopping centre in Stratford, chanting and throwing around display items.
Live scenes at IKEA – LONDON #ENGSWE pic.twitter.com/rAOEm3cqqA
— محسن (@KingMo786) July 7, 2018
So there was a fab mob of Merry England fans in IKEA Stratford #EnglandvSweden pic.twitter.com/keZMtTVjxV
— Chun-Han Chan (@ChunHanChan) July 7, 2018
Ikea in Stratford pic.twitter.com/JfhS3oPX1M
— Marley Anthony (@Marlz_87) July 7, 2018
The video spread on social media, and the actions of the fans were criticised by many.
A group of #ENG 'fans' trashed an #IKEA store in Stratford after they beat #SWE
And they wonder why neutral fans don't support them ?— stephen O C (@steveOc7) July 7, 2018
Let's get some of these gammons named, shamed so @IKEAUK & @metpoliceuk can get them convicted!! @FA #Shameful https://t.co/I6rIMlFA7Z
— Mark. (@MarkZuid) July 7, 2018
Seriously, who goes into @IKEAUK and smashes up the place post winning a match? #ENG https://t.co/QsYptUeasc
— ScotlandYank (@ScotlandYank) July 7, 2018
The England fans trashing IKEA are bloody idiots & an embarassing throwback to a dark period.
— graham downie ?? (@cognacproperty) July 7, 2018
They went into an ikea which is Swedish and started jumping on everything, the team are showing great class and so is Southgate but look at the state of some of these fans
— Abdullah Afzal (@Abdullah_Azfal) July 7, 2018
The IKEA UK Twitter account however took it in good humour.
We are aware of a small group of fans celebrating the match result in one of our stores. Being both British and Swedish, we were on the edge of our seats during the game and we would like to say ‘grattis!’
— IKEA UK (@IKEAUK) July 7, 2018
(‘Grattis’ is Swedish for congratulations, by the way).