Aldi stores across the land sold out of the drink in just a matter of minutes
Aldi shoppers have been queueing outside stores from 6am in hopes of buying KSI and Logan Paul’s Prime energy drink.
Shoppers have been spotted at stores across the country queuing from the early hours of the morning.
Launching first in America, Prime Hydration became immensely popular selling out in a matter of hours when it was first available online in January.
Demand for the drink has been fuelled by the popularity of KSI and Paul among teenagers and children, with the pair sharing over 50 million subscribers between them.
Asda had previously been the only supermarket chain in the UK that stocked the drink, but on Thursday morning Aldi had limited stock available for customers.
What a PRIME time to be a supermarket… @KSI you might want to pop down to one of our stores tomorrow!
— Aldi Stores UK (@AldiUK) December 28, 2022
In a statement, Aldi said: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29 December. The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”
It comes in a range of flavours including Tropical Punch, Coconut Water, Lemon Lime and Blue Raspberry, and includes added vitamins for an extra health, feel good boost.
The not-inconsiderable price tag didn’t stop both adults and children queueing at stores across the land.
Although stores didn’t open until 8am, many were queuing for hours before hand.
https://twitter.com/HHcompz/status/1608380306163400705
Aldi Crawley🙌🏼 @PrimeHydrate @prime_tracker pic.twitter.com/3g2qvBMvBy
— 𝖆𝖑𝖋𝖎𝖊 (@AlfieSims04) December 29, 2022
Finally! 6.30am alarm, queuing in the cold & dark outside @AldiUK for an hour….the things we do for our kids! #aldi #prime pic.twitter.com/8RMS6ZsHmI
— Tom Woollard (@tommy396) December 29, 2022
Along with pictures of queues and happy youngsters with bottles, footage on social media also showed some shoppers fighting to get their hands on what has been labelled the ‘most valuable hydration drink on the planet.’
Absolute carnage in Aldi… people trying to get hold of prime #aldi #prime pic.twitter.com/FgQbxQCQ0X
— Mark Hall 🔰 (@markbenhall) December 29, 2022
@KSI @prime_tracker @PrimeHydrate Wtffffffff 💀 Aldi Chelmsford on a mad one 💀💀💀💀 pic.twitter.com/eFdURa8vbD
— Lewis ﾒ𝟶 🐐 (@LABS240519) December 29, 2022
The official Prime Tracker account said Aldi stores had sold our within “5-10 mins of opening”, with many backing up these claims.
And just like that – we're done.
Takeaways:
Aldi knew what they had, and largely dealt with it well.
Staff were buying stock before stores opened (Standard).
Tropical was a no-show.
Lots of reports that stores sold out within 5-10mins of opening.
Kudos to @AldiUK. pic.twitter.com/Q7pqge4KJs— PRIME Tracker (@prime_tracker) December 29, 2022
Leigh aldi at 8.04 . Nearly all gone was full at 8am pic.twitter.com/dm9N9LzpRJ
— jenny jones (@jenny4061) December 29, 2022
The popularity of the drink prompted one shopkeeper earlier this year to sell bottles for £15 a pop.
Related links:
- KSI accuses Asda workers of selling Prime Hydration on the black market
- Teens are getting up at 5am to strip shop shelves of Logan Paul’s new energy drink
- Logan Paul vows to ‘take out’ Paddy ‘The Baddy’ Pimblett in latest UFC challenge
