Greggs warns of sausage roll price hike as Ukraine war hits costs
Areas in Ukraine have often dubbed the breadbasket of Europe
Greggs has warned that the cost of their products could increase dramatically as the Russian invasion of Ukraine leads to price hikes across the globe.
Amid the continued assault from Russia, which caused a blackout on Wednesday, the high-street bakery issued a stark warning to its customers saying supply chain issues could drive prices up, reports the Mirror.
Greggs revealed that it could face a seven per cent increase in costs as Russia and Ukraine are huge exporters of wheat, maise and barley.
The National Farmers' Union has warned that UK food prices will rise as a result of the war, the BBC reported on Thursday. Some 30 per cent of the world's wheat comes from Ukraine and Russia and exports will stop during the conflict.
In addition, the price of gas - which is used to heat greenhouses and to make fertiliser - has soared, the broadcaster noted.
A spokesperson for Greggs said that rising costs have “necessitated some price increases, which were made at the start of this year, and further changes are expected to be necessary.”
They continued: “As ever, we will work to mitigate the impact of this on customers, protecting Greggs’ reputation for exceptional value in the freshly-prepared food-to-go market.
Hearing Greggs are pulling all their stores out of Russia. Your move ‘comrade’ 😏 📈
— alistair green (@mralistairgreen) March 10, 2022
“Given this dynamic, we do not currently expect material profit progression in the year ahead.”
Greggs’ chief executive officer, Roger Whiteside, said that no immediate price changes are in place. However, as the situation evolves, that may change.
He explained: “We’ve got no plans to raise prices currently, but obviously that’s going to have to remain under review given the way the markets are moving around the world on commodity food prices in particular.”
Greggs has warned that prices in its stores are likely to go up for the second time this year as it battles runaway increases in costs pic.twitter.com/eL9YDCXQqz
— Manchester News MEN (@MENnewsdesk) March 10, 2022
“If the market allows price increases to move onto customers, then we will have to attempt to do that, if it doesn’t then we won’t be able to.
“You’re trying to position price to make sure you maximise sales.”
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