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1st December 2015
10:08am GMT

While the name and picture of the commenter are blurred out, Criola use geotagging to find the address of the culprit. They then rent out a billboard near their home, ensuring the author of the comments will see their words displayed to their friends and family.
Criola have already displayed comments such as "GFY dirty n*gga, I dunno u but I wash myself" and "I arrived home smelling black people" in cities around the country.
https://www.youtube.com/watch?v=ED-p_nr1elA