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3rd May 2019
12:03pm BST

Reaction to the sandwich has been divided, with some accusing the brand of piggybacking on the LGBT cause to profit from the 'pink pound' whilst others were unhappy with the inclusion of bacon rather than a vegetarian alternative for 'B'.
In contrast, there were many that praised the supermarket for supporting the movement and raising awareness.
https://twitter.com/LouisStaples/status/1124231397269483520
https://twitter.com/PositiveLad/status/1124021118229188612
https://twitter.com/RossMcCaff/status/1123946292995088390
https://twitter.com/Jonb1408/status/1123528645363019777
https://twitter.com/jolliffseville/status/1123915332899438594