Remember when new music videos were events in themselves?
The days when you'd base your whole evening around watching the new Michael Jackson premiere on Top of the Pops? Well Taylor Swift has made a four-minute epic worthy of that kind of hype.
The song is a remix of Bad Blood from Swift's 1989 album and features Kendrick Lamar. But the video takes things to a whole new level, with a sci-fi vengeance storyline that is more like a big budget movie trailer.
It's directed by Joseph Kahn and features cameos from the likes of Cara Delevingne, Lena Dunham, Hailee Steinfeld, Ellie Goulding, Selena Gomez and Cindy Crawford.
The action-packed promo is like Sin City meets Kill Bill with a bit of The Fifth Element thrown in. Grab some popcorn and check it out for yourself...
https://www.youtube.com/watch?v=QcIy9NiNbmo
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