Sean Combs has had more names than you've had hot dinners.
First he was Puffy, then Puff Daddy. Then he was P. Diddy, then Diddy. Then back to P. Diddy, I think... it's hard to keep track of what Mr Combs has been calling himself.
But as the rapper and businessman announced on Twitter on Saturday - the main man's birthday, no less - Diddy is Diddy no more.
He's assigned himself a new name: Brother Love.
https://twitter.com/diddy/status/926915432556015616
"Hey y’all," Combs said in the video. "I have some very serious serious news. I’ve been praying on this. I decided that – I know it’s risky and I know it’s corny to some people – but I decided to change my name again.
"I’m just not who I am before. I’m something different. So my new name is Love aka Brother Love. I will not be answering to Puffy, Diddy, Puffy Daddy or any of my other monikers but Love or Brother Love."
Here's the thing: when you're on Brother Love's level, you can do what you please. He can call himself Doctor Zhivago and we'll go along with it. That's not a bad shout, actually.
Love, you listening? Zhivago next.
