Sean ‘Diddy’ Combs has changed his name yet again, admitting it’s a ‘risky’ move

Sean Combs has had more names than you’ve had hot dinners.

First he was Puffy, then Puff Daddy. Then he was P. Diddy, then Diddy. Then back to P. Diddy, I think… it’s hard to keep track of what Mr Combs has been calling himself.

But as the rapper and businessman announced on Twitter on Saturday – the main man’s birthday, no less – Diddy is Diddy no more.

He’s assigned himself a new name: Brother Love.

https://twitter.com/diddy/status/926915432556015616

“Hey y’all,” Combs said in the video. “I have some very serious serious news. I’ve been praying on this. I decided that – I know it’s risky and I know it’s corny to some people – but I decided to change my name again.

“I’m just not who I am before. I’m something different. So my new name is Love aka Brother Love. I will not be answering to Puffy, Diddy, Puffy Daddy or any of my other monikers but Love or Brother Love.”

Here’s the thing: when you’re on Brother Love’s level, you can do what you please. He can call himself Doctor Zhivago and we’ll go along with it. That’s not a bad shout, actually.

Love, you listening? Zhivago next.