It was meant to be a bit of harmless fun to mark the release of Jurassic World, but someone had to take it too far...
Universal Pictures flooded London's Waterloo Station with life-size model dinosaurs ahead of the sequel hitting UK cinemas this week.
https://twitter.com/universaluk/status/607953413779779584
However an elaborate series of Chinese whispers has led to Welsh scientists misinterpreting the creatures for real dinosaurs, announcing the first ever 'discovery' of a carnivorous dinosaur in the country.
https://twitter.com/stephenfairc/status/608197188921880576
Now they are in too deep, as those who know the truth are too embarrassed to tell curators at the National Museum Wales in Cardiff, where it is on display.
If only
dinosaur supervisor Phil Tippett had been around to let them down gently.