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Published 17:14 16 May 2017 BST
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It's an absolute tour de force, we think you'll agree.
The reaction has been mostly divided between two responses: mock shock and genuine disbelief.
And the funny thing is, it's genuinely hard to decide which camp to pitch your tent in.
A Sunday feature it is, but a top news item it is most definitely becoming.
Outside of April Fool's Day, spoof material is not really within the BBC's purview; its editorial output is normally the subject of satire, not the source.
We have no choice but to conclude that 'A cheaper, tastier way to eat lunch at work?' is for real. It is neither taking the piss nor pulling your leg.
So what is the point of it then? What have we learned from all this?
We now know that, yes, making your own sandwiches is indeed cheaper than buying them. There are no prizes for arriving at this conclusion.
But I don't think that's the point of this video. I believe the motivations to be innocent and therefore funny, but it does have something worth saying, whether it meant to or not.
Of course everyone knows that making your own sandwiches is cheaper than buying them, but a big chunk of those people are going to watch the video, scoff, then go off to Sainsbury's and buy a meal deal anyway.
Time is precious. I know I can't be arsed making lunch for work when I get home, but if I did it at work, I could save a few quid, create less waste and probably have a healthier meal.
The point is not to draw back the curtain on the whirring cogs of food economics, stunning a nation into action. We can all see the cogs, we just ignore the whirring.
The video isn't telling you that you're mugging yourself, it's making you ask why you're doing it.
Words to live by.
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